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Research papers

Research in a world of irrational expectations

Our industry works hard for the truth and often sees it as our domain, yet sometimes the way we go about research moves us further from 'real' truth. More attention is needed to what Behavioural Economics findings mean for Market Research, not just...

Catalogue: Congress 2011: Impact
Authors: Stephen Phillips, Abigail Hill
September 18, 2011
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Citation

Phillips and Hill (2011a, September 18). Research in a world of irrational expectations. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/research-in-a-world-of-irrational-expectations